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Polina Babicheva:
Graphic & Product
Designer

PRODUCT DESIGNER // JAN 2023 • PRESENT

BYGA, Inc. - Enterprise software that elevates your sport club

Role 👩‍💻

Product Designer

Get the App 

AppStore | Google Play

Overview 🔍

Hundreds of sport youth clubs across the country trust Byga as their club management platform. Throughout its years of existence, Byga has maintained a record retaining every client since day one. Collaborating closely with the development team, my role is to bring a fresh look into both web and mobile apps, progressively enhancing them step-by-step. I take initiative in structuring the design process and contribute to successful updates by enhancing usability, expanding features, and improving visual appeal for both current and future users.

GRAPHIC / WEB DESIGNER // JUL 2020 • NOV 2022

INFUSEmedia - Demand generation with
high-performance programs, strategies and tools  

Role 👩‍💻

Graphic / Web Designer

Get to know the company 

infusemedia.com

Overview 🔍

INFUSEmedia is a B2B company dedicated to driving demand for its clients through an array of high-performance tools. My role as a graphic & UI/UX designer was in creation of both digital and print materials. These materials included whitepapers, presentations, posters, conference display booths, social media visuals, ad banners, and more for the company itself and the external clients.

While working with INFUSEmedia, I contributed to design projects for clients including Microsoft, Google, IBM, Oracle, Equinix, West Monroe, Mack and others. In this capacity, I created over 30 distinct logos and brand identities for emerging small-scale brands and startups. Additionally, I took on design leadership responsibilities for a number of the company's major products, including Hourglass, Infotelligent, Let's Verify, and INFUSEacademy. Working in close partnership with the development team, I successfully launched numerous landing pages and websites. These digital assets played a key role in both the company’s internal initiatives and clients’ marketing campaigns.

GRAPHIC/ WEB DESIGNER // JUL • AUG 2022

o'Verba - A multi-brand decor store for exclusive luxury enthusiasts

Role 👩‍💻

Graphic / Web Designer

Visit the Store 

overba.com.ua

Overview 🔍

O'Verba ('verba'='pussywillow' in English) is an exclusive luxury homeware store nestled in the heart of Uzhhorod, Ukraine. I was honored to have a significant role in building process of this elegant brand, working on the whole idea, logo, brand identity, style, tone of voice, packaging, social media presence and e-commerce website. 

DESIGN LEAD // DEC 2019 • JUL 2021

todobank - Securely connecting your dreams to reality through every transaction

Role 👩‍💻

Design Lead: Product

Todobank app:

in 2022

Overview 🔍

I started as graphic designer in Megabank, but within just six months, I swiftly ascended to the role of Lead Designer, taking charge of both the department and bank's separate product: mobile banking app called "todobank". Working on creating new features and improving existing, I also started redesign process to transform the app from a typical mobile banking interface into a unique and distinctive platform. As a lead designer in the department, I was responsible for doing technical interviews with new designers, testing their skills and managing their workflow. My close collaboration with the development team brought us on the verge of launching the app, but, unfortunately, this never took place because of the war. 

GRAPHIC / WEB DESIGNER // MAY • DEC 2019

Megainvestbud - Innovating Design, Engineering Progress

Role 👩‍💻

Graphic / Web Designer

Look for apartment:

megainvestbud.com.ua

Overview 🔍

Megainvestbud is a construction company that is engaged in the development of cutting-edge apartment buildings in Kharkiv, Ukraine. My journey with this dynamic firm began in the Marketing team, where my role as a Graphic/Web Designer primarily revolved around the creation of apartment catalogs, establishment of branding identities for luxurious residential buildings, and the creation of compelling imagery for social media platforms. Regular visits to construction sites were part of my routine to generate unique and engaging content.

Within a brief span of 8 months, the impact of our marketing efforts became clearly visible. The city of Kharkiv was filled with an array of advertising banners, billboards, and posters showcasing the innovative projects. Additionally, a significant milestone was reached as the company's website was successfully launched, serving as a comprehensive digital platform to showcase Megainvestbud's visionary approach to construction and real estate.

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Thank you for looking!

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